Striton Branding

A company must evolve to meet changing needs from its consumer base and sometimes this requires rebranding to emphasize correlated aspects of its brand value.

These designs illustrate the rebranding performed for the Merrell Inc. shoe company encompassing the goals, value, and experience this brand deserves to deliver to its consumers in the 21st century. Associated materials include logotype lockups, touchpoints, and a detailed brand standards manual.

2018 AAF GREENVILLE, STUDENT GOLD ADDY