A brand’s symbol must be both unique and extraordinarily applicable. These attributes provide its strongest indicators of effective audience communication and recognition, but behind each symbol must lie a vast wealth of research and refinement to achieve a final product which can be reproduced both digitally and in print.
Select each section to view its contents.
1. In the Beginning2. Step Two Translating abstract ideas gleaned from research into language.3. Early Sketches
4. Sketching Progress
Beginning sketches explore lenses as a facilitator of an image and how light interacts with a lens.
5. Gravitational Lens
Further research into lensing uncovers the only kind of lens that is not directly tied to life–the gravitational lens. Additionally, a combination of initials resurfaces from fourth grade.
“Good eyes, Stefan.” – Faith Cupka
6. A Defined Path
“…A distribution of matter between a distant light source and an observer that is capable of bending the light from the source
as the light travels towards the observer.” This is part of Albert Einstein’s general theory of relativity.
Gravitational lensing caused by a distant galaxy cluster passing behind a Schwarzschild black hole.
Simulation sourced from Urbane Legend (optimised for web use by Alain r)
The imagery is extremely powerful and warrants additional exploration through sketches.
8. Color Application
The general shape and form has been established based on meaning and context through sketching. It is time to begin digitizing.
9. Final Adjustments
The main, secondary, and tertiary colors are chosen based on appropriateness, research, context, and unbiased viewer feedback.
10. Brand Components
Final adjustments are made to the symbol in the vector program and brand lockups are created.
Additionally, a version of the symbol is exported demonstrating the geometrical foundation of the symbol.
All brand components are finalized and exported. The mockups below fully demonstrate these components.